Shopify is the best tool for building an online e-commerce business.

That may seem like a bold statement, but from our years of working with various platforms, we have come to truly believe this. Shopify is not only a website builder, but has a point of sale (POS) system as well, which is especially helpful if you dream of having a brick & mortar shop. Here’s what you need to know about building your business on this platform.

  • Shopify is specifically designed for selling products & e-commerce

Whether you are starting your product-based business from scratch, or are ready to take your Etsy shop to the next level, Shopify would be our recommendation for you! We’ve helped businesses sell everything from coffee to wine to beauty products with their Shopify stores. It’s an all-stop shop for all things e-commerce!

  • Shopify integrates with your favorite apps & software

Shopify integrates with everything from Facebook & Instagram (Meta), Google, MailChimp, & so much more. This means you can build an impressive website backed by the smartest technology in the world AND still be working on a small business budget. We highly encourage you not to put all of your time and effort into a website builder or software that doesn’t integrate seamlessly with bigger platforms. It may not feel like a big issue now, but as you grow and want to integrate your CRM, email, Quickbooks, etc. your life will be that much easier! 

  • Shopify has an app marketplace to customize your shop or store

Similar to customizing your iPhone with Apple’s app store, Shopify has an ever-changing and developing app store. Do you want to add a certain functionality to your site? There’s probably an app for that. We’ve implemented apps for functionalities that include rewards/points programs, reviews, subscription boxes, influencer programs, & much more.

The bottom line: if you’re wanting to start an online store or shop – we suggest using Shopify and it’s apps & integrations. Even if you don’t plan to use any integrations or apps right now, you might find your needs changing as your business grows. Shopify will make sure you’re prepared to grow & scale.

Looking to learn more? Get in touch with us:

Content provided by Women Belong member Audrey Hutnick