How to Make Your Audience Care About Your Solution

How to Make Your Audience Care About Your Solution

“People do not care how much you know until they know how much you care.” Teddy Roosevelt Have you ever noticed the power of a really good book? You hate for it to end! In fact, It’s a little sad when you read the last word on the final page. It leaves you...
The (False) Image of Fitness

The (False) Image of Fitness

The most recent edition of Women’s Health was delivered to my house a few weeks ago featuring the beautiful and fit image of pop star Pink on the cover. I always flip straight to the fitness section, eager to see the workout they’ve created for the month...