5 Ways to Revamp Your Marketing Strategy

5 Ways to Revamp Your Marketing Strategy

We’ve seen the effects of supply chain issues in restaurants, hardware stores, department stores, and more — and the promotional products industry is no exception. The year of the pandemic saw a nearly 20% decrease in distributor sales as events and trade shows were...
Selling Small Talk: It’s a Big Deal

Selling Small Talk: It’s a Big Deal

Is small talk a waste of time? You couldn’t be more incorrect. While it may appear to be pointless chitchat, small talk can help you establish relationships, develop connections, and get ready for deeper conversations. Don’t underestimate the power of small talk;...
The Importance of Diversifying Your Marketing Strategy

The Importance of Diversifying Your Marketing Strategy

As social media platforms race to optimize their features and algorithms for the best user experience—and new channels enter the limelight more frequently—many small business owners feel pressured to stay on top of the latest trends. According to Buffer, while 58.8%...