Selling Small Talk: It’s a Big Deal

Selling Small Talk: It’s a Big Deal

Is small talk a waste of time? You couldn’t be more incorrect. While it may appear to be pointless chitchat, small talk can help you establish relationships, develop connections, and get ready for deeper conversations. Don’t underestimate the power of small talk;...
The Importance of Diversifying Your Marketing Strategy

The Importance of Diversifying Your Marketing Strategy

As social media platforms race to optimize their features and algorithms for the best user experience—and new channels enter the limelight more frequently—many small business owners feel pressured to stay on top of the latest trends. According to Buffer, while 58.8%...