Brand Necessities

Brand Necessities

by | Nov 21, 2019

Branding is more than just a logo. Yes, branding is more than just a logo! Your brand actually starts long before you even think about what things should look like. I’d even say that you don’t necessarily need a logo right away. Let me explain.  Branding is what...
Beads and Bubbly Designing

Beads and Bubbly Designing

by | May 14, 2019

Many of my Starlets have been wondering what I have been doing with my time ever since I left the ‘brick and mortar’ retail business.  Well, for one, See Jane Sparkle (SJS) is still alive, although I have moved everything to what I call a ‘social and...
Hello Howard: A Case Study in Neighborhood Marketing

Hello Howard: A Case Study in Neighborhood Marketing

by | May 15, 2017

Even if you’re not from Chicago, you’ve probably heard of the city’s elevated public train line, the El. Howard Street is the last stop on the northern end of the El’s Red Line. The Howard stop is a transportation hub that bridges the city with...