Blogging: The Best Free Marketing Tool Ever

Blogging: The Best Free Marketing Tool Ever

No doubt about it: A professional, attractive, useful blog can produce a bounty of benefits for your business or nonprofit organization. When a high quality blog is associated with your name and/or brand, you’re ahead of the pack. Here are six of the benefits:1....
What Is Public Relations, and Why Does It Matter?

What Is Public Relations, and Why Does It Matter?

Top Drawer Communications helps individuals, businesses, and organizations present themselves in the best possible light. Much of my emphasis is on public relations. Many people wonder (and rightfully) what exactly is public relations, and why does it matter? Let’s...