Personal Branding: Powerful, Persuasive, and Omnipresent

Personal Branding: Powerful, Persuasive, and Omnipresent

by | Feb 18, 2021

Personal Branding: Powerful, Persuasive, and OmnipresentI’ll be frank: When I first heard the term “personal branding,” I greeted it with an eye roll worthy of a teenager. Why personal branding, I mused — isn’t branding good enough? After all, I reasoned, we all know...
Blogging: The Best Free Marketing Tool Ever

Blogging: The Best Free Marketing Tool Ever

by | Nov 2, 2020

No doubt about it: A professional, attractive, useful blog can produce a bounty of benefits for your business or nonprofit organization. When a high quality blog is associated with your name and/or brand, you’re ahead of the pack. Here are six of the benefits:1....
What’s Your Favorite Pen (8 bucks or less)?

What’s Your Favorite Pen (8 bucks or less)?

by | May 19, 2020

“You want to be a writer, don’t know how or when? Find a quiet place, use a humble pen.” — Paul SimonMinor panic set in when my preferred writing instrument, the Uniball Vision Elite, turned up inkless yesterday. As everyone (especially a writer) is aware, one’s...
What Is Public Relations, and Why Does It Matter?

What Is Public Relations, and Why Does It Matter?

by | Jan 15, 2020

Top Drawer Communications helps individuals, businesses, and organizations present themselves in the best possible light. Much of my emphasis is on public relations. Many people wonder (and rightfully) what exactly is public relations, and why does it matter? Let’s...