marketing Archives - Women Belong

A Branding Pro’s Secret to Making Your Marketing More Potent

by Candice Blansett-Cummins | Mar 7, 2024

Let’s talk about one of the less-talked about tools to make your marketing more effective. First, let me ask about your personality. Look at these sliders and consider where on these spectrums your personality might fall. It’s probably not too hard, right?...

The Importance of Diversifying Your Marketing Strategy

by Marie Hale | Oct 20, 2021

As social media platforms race to optimize their features and algorithms for the best user experience—and new channels enter the limelight more frequently—many small business owners feel pressured to stay on top of the latest trends. According to Buffer, while 58.8%...

Blogging: The Best Free Marketing Tool Ever

by Betsy Storm | Nov 2, 2020

No doubt about it: A professional, attractive, useful blog can produce a bounty of benefits for your business or nonprofit organization. When a high quality blog is associated with your name and/or brand, you’re ahead of the pack. Here are six of the benefits:1....

The 5 Things KILLING Your Profile Photo’s First Impression… and the Action You Can Take to Change it

by "Spider" Meka Hemmons | Jan 31, 2020

Ah… January. The dawn of a new year. A time where we collectively raise our spirits… elated to have a time-honored fresh start… thrilled to see the end of whatever woes the last year brought us… and ready to exclaim our hopes for the good we want the future to bring....

What Is Public Relations, and Why Does It Matter?

by Betsy Storm | Jan 15, 2020

Top Drawer Communications helps individuals, businesses, and organizations present themselves in the best possible light. Much of my emphasis is on public relations. Many people wonder (and rightfully) what exactly is public relations, and why does it matter? Let’s...