The Importance of Diversifying Your Marketing Strategy

The Importance of Diversifying Your Marketing Strategy

by | Oct 20, 2021

As social media platforms race to optimize their features and algorithms for the best user experience—and new channels enter the limelight more frequently—many small business owners feel pressured to stay on top of the latest trends. According to Buffer, while 58.8%...
Blogging: The Best Free Marketing Tool Ever

Blogging: The Best Free Marketing Tool Ever

by | Nov 2, 2020

No doubt about it: A professional, attractive, useful blog can produce a bounty of benefits for your business or nonprofit organization. When a high quality blog is associated with your name and/or brand, you’re ahead of the pack. Here are six of the benefits:1....
What Is Public Relations, and Why Does It Matter?

What Is Public Relations, and Why Does It Matter?

by | Jan 15, 2020

Top Drawer Communications helps individuals, businesses, and organizations present themselves in the best possible light. Much of my emphasis is on public relations. Many people wonder (and rightfully) what exactly is public relations, and why does it matter? Let’s...
Brand Necessities

Brand Necessities

by | Nov 21, 2019

Branding is more than just a logo. Yes, branding is more than just a logo! Your brand actually starts long before you even think about what things should look like. I’d even say that you don’t necessarily need a logo right away. Let me explain.  Branding is what...