What Is Public Relations, and Why Does It Matter?

What Is Public Relations, and Why Does It Matter?

Top Drawer Communications helps individuals, businesses, and organizations present themselves in the best possible light. Much of my emphasis is on public relations. Many people wonder (and rightfully) what exactly is public relations, and why does it matter? Let’s...
Brand Necessities

Brand Necessities

Branding is more than just a logo. Yes, branding is more than just a logo! Your brand actually starts long before you even think about what things should look like. I’d even say that you don’t necessarily need a logo right away. Let me explain.  Branding is what...
What is Brand Photography?

What is Brand Photography?

Simply put it’s photography focused on your business. But what does that mean and how does it benefit your business? Before we dive deeper into brand photography, let’s talk about brand. What is a Brand? Your brand is more than your logo, colors, and tagline. It’s the...
Hello Howard: A Case Study in Neighborhood Marketing

Hello Howard: A Case Study in Neighborhood Marketing

Even if you’re not from Chicago, you’ve probably heard of the city’s elevated public train line, the El. Howard Street is the last stop on the northern end of the El’s Red Line. The Howard stop is a transportation hub that bridges the city with...