by Marie Hale | Oct 20, 2021
As social media platforms race to optimize their features and algorithms for the best user experience—and new channels enter the limelight more frequently—many small business owners feel pressured to stay on top of the latest trends. According to Buffer, while 58.8%...
by Betsy Storm | Nov 2, 2020
No doubt about it: A professional, attractive, useful blog can produce a bounty of benefits for your business or nonprofit organization. When a high quality blog is associated with your name and/or brand, you’re ahead of the pack. Here are six of the benefits:1....
by "Spider" Meka Hemmons | Jan 31, 2020
Ah… January. The dawn of a new year. A time where we collectively raise our spirits… elated to have a time-honored fresh start… thrilled to see the end of whatever woes the last year brought us… and ready to exclaim our hopes for the good we want the future to bring....
by Betsy Storm | Jan 15, 2020
Top Drawer Communications helps individuals, businesses, and organizations present themselves in the best possible light. Much of my emphasis is on public relations. Many people wonder (and rightfully) what exactly is public relations, and why does it matter? Let’s...
by Andi Mints Gilreath | Nov 21, 2019
Branding is more than just a logo. Yes, branding is more than just a logo! Your brand actually starts long before you even think about what things should look like. I’d even say that you don’t necessarily need a logo right away. Let me explain. Branding is what...