marketing Archives - Page 2 of 2

Brand Necessities

by Andi Mints Gilreath | Nov 21, 2019

Branding is more than just a logo. Yes, branding is more than just a logo! Your brand actually starts long before you even think about what things should look like. I’d even say that you don’t necessarily need a logo right away. Let me explain. Branding is what...

What is Brand Photography?

by Andrea Harney | Oct 2, 2018

Simply put it’s photography focused on your business. But what does that mean and how does it benefit your business? Before we dive deeper into brand photography, let’s talk about brand. What is a Brand? Your brand is more than your logo, colors, and tagline. It’s the...

7 Reasons Why Marketing Strategy is Important for Your Business

by Starza Thompson | Apr 17, 2018

I get it. Marketing can be overwhelming. From print ads and commercials to voice search and chatbots, there are a million different channels and activities that you could do to market your business. In fact, I often hear from clients and friends that they know they...

Hello Howard: A Case Study in Neighborhood Marketing

by Kate Alpert | May 15, 2017

Even if you’re not from Chicago, you’ve probably heard of the city’s elevated public train line, the El. Howard Street is the last stop on the northern end of the El’s Red Line. The Howard stop is a transportation hub that bridges the city with...